This is a post similar to one I might use in my History of Rock course.
Please read THIS short article on the commercialization of rock music. Then watch these short videos of rock music being used to sell products.
Next, please read THIS short article on the use of dead rock stars for promoting products.
Please take this Poll and add comments on your thoughts on the commercialization of rock music. Some things to consider for your comments: Is rock music music fashion or art? How does the DIY ethic of Punk Rock accept or discard commercialization. Is a product suddenly ‘cool’ just because a rock song is used to promote it. Could rock music exist without any commercialization?